Breast Cancer Research Fund: Promoting a Cause

Breast Cancer Research Fund: Promoting a Cause
With the help of Universal Music Special Markets and access to our entire ditigal library, the SuperValu Family of Grocery Stores (including Jewwl, Albertsons, Acme, Shaw's, Cub Foods, Shoppers and Farm Fresh) conducted a multi-layered digital download program for its Songs For Life program.   Shoppers who purchased specific products received music downloads and contributed to the fight against breast cancer!

Tracks

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Bed, Bath & Beyond: Unique Packaging for Core Customers

Bed, Bath & Beyond: Unique Packaging for Core Customers

Exclusive collector's edition products

Breast Cancer Research Fund: Promoting a Cause

Breast Cancer Research Fund: Promoting a Cause

Multi-tiered digital download program

Food Network CD

Food Network CD

Celebrity-based promotions

Fuse TV: Building Buzz in Business-to-Business

Fuse TV: Building Buzz in Business-to-Business

Business to Business Promotions

Ladies' Home Journal Magazine CD sampler

Ladies' Home Journal Magazine CD sampler

On-package purchase incentives (CD as gift with purchase)