Fuse TV: Building Buzz in Business-to-Business

Fuse TV: Building Buzz in Business-to-Business
For a brand like Fuse TV a rocking promotion is a must-have. To attract media buyers they hired Universal Music to put together a digital program complete with customized download cards, a uniquely branded homepage and plays lists chosen by the Fuse sales team.

Tracks

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Bed, Bath & Beyond: Unique Packaging for Core Customers

Bed, Bath & Beyond: Unique Packaging for Core Customers

Exclusive collector's edition products

Breast Cancer Research Fund: Promoting a Cause

Breast Cancer Research Fund: Promoting a Cause

Multi-tiered digital download program

Food Network CD

Food Network CD

Celebrity-based promotions

Fuse TV: Building Buzz in Business-to-Business

Fuse TV: Building Buzz in Business-to-Business

Business to Business Promotions

Ladies' Home Journal Magazine CD sampler

Ladies' Home Journal Magazine CD sampler

On-package purchase incentives (CD as gift with purchase)