24 Hour Fitness

24 Hour Fitness
24 Hour Fitness knew that while working out, the minutes and miles roll by faster when listening to music.

Universal created a custom music shop for 24 Hour Fitness to reward their members with music downloads as an incentive for working out during a specific time period. 

Custom workout playlists were created for downloading, including a list created by Ali Vincent, winner of The Biggest Loser Season 5.  In addition to these playlists, members had the freedom to download their own choices from Universal's entire catalog

Tracks

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Bed, Bath & Beyond: Unique Packaging for Core Customers

Bed, Bath & Beyond: Unique Packaging for Core Customers

Exclusive collector's edition products

Breast Cancer Research Fund: Promoting a Cause

Breast Cancer Research Fund: Promoting a Cause

Multi-tiered digital download program

Food Network CD

Food Network CD

Celebrity-based promotions

Fuse TV: Building Buzz in Business-to-Business

Fuse TV: Building Buzz in Business-to-Business

Business to Business Promotions

Ladies' Home Journal Magazine CD sampler

Ladies' Home Journal Magazine CD sampler

On-package purchase incentives (CD as gift with purchase)